Davines named it the Essentials haircare line for a reason: we’ve all come to love and depend on the line of shampoo, conditioner, and styling products. This winter, THORPS is proud to announce we will be carrying the newly repackaged and reformulated Essentials line, developed with greater compassion for both haircare and the environment.
“Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company’s values more than any others.”
We know many of our clients share our passion for products that are as pure and gentle to both the body and environment as possible. All new Essentials products are sulfate-free, paraben-free, and gluten-free. The packaging is certified Zero-Impact Carbon Neutral and food-grade, so it may be easily reused or recycled. And most importantly, the new Essentials line comes partnered with Slow Food Foundation for Biodiversity‘s Presidia Project. All new Essentials products contain ingredients sourced from local Italian farms, a revolutionary approach to sustainable haircare.
“The reborn line is a combination of the scientific commitment of Davines’ laboratories and protection of the Mediterranean’s artisan and cultural heritage, with selected active ingredients grown in Italy that contribute to keeping alive vegetable species at risk of extinction so to protect the biological diversity.“
Like Davines itself, the Slow Food movement began in Italy, and seeks to protect the environment, defend food biodiversity, promote sustainable agriculture, and value the traditional knowledge of small-scale food producers.
“Each of the nine product families contains one specific active ingredient from a Slow Food Presidium that features the story, the face, and the name of the person who grew it with care and passion.“
The relaunch will also include a new member of the Essentials family, MINU. With Salina caper extract, MINU is ideal for color-treated hair. The MINU line includes shampoo, conditioner, mask, and serum. If you had previously used NOUNOU, we suggest you give MINU a try! The new NOUNOU, enriched with Torre Guaceto Fiaschetto Tomato, is ideal for very dry, brittle hair.
Lovers of DEDE shampoo and conditioning spray for fine, stressed hair will be excited for the arrival of DEDE conditioner. Ideal for all hair types and formulated for frequent use, DEDE contains Orbassano Red Celery.
The LOVE Curl Enhancing and LOVE Smoothing families are each gaining a member as well: LOVE Curl Cream to define & moisturize curls, and LOVE Hair Smoother to aid in heat styling of frizzy, unruly hair.
Whether you are passionate about sustainability, Slow Food, cutting-edge haircare, or all three, we know you will enjoy joining us in exploring the new Davines Essentials line.
The new Essentials line will arrive in limited quantities during the last week of January. Products from both old & new lines will be available during a gradual transition period, and we will not be able to guarantee availability of certain items during this time. If you have any questions about the Essentials line, please feel free to contact us at 608/467-2222 or firstname.lastname@example.org!